WordPress can be challenging even for those with web design experience. On the outside, WordPress is all shiny and new, but it does take a lot to get your site to look as good as others. Beginners often think that WordPress just works, but it takes effort to get your navigation, blog, videos, responsive design and other issues in order. These tips can help anyone get started the right way on WordPress.
1. Don’t Clutter the Sidebar
Some WordPress sites use sidebars for all kinds of things. They have all kinds of ads, icons, links, tweets, photos and other knickknacks. What you really want is a clean sidebar that can focus on links that you want people to see or posts that you want them to read. You should place your essentials in the sidebar only. You should use widgets in your sidebar that will do something for your business.
2. Keep Library Organized
If you have a study with lots of books, why would you place some of your essential texts in another room of your house? You wouldn’t do that because it would waste your time. It’s the same way with your media library in WordPress. You should create one folder where you can place all of your media to make it easy for search. You can plug in a keyword and find the file you want quickly. To set up your WordPress site this way, you can just go to Settings & Media and then uncheck the button next to “Organize my uploads into month- and year-based folders.”
3. Clean Up Permalinks
If you are constantly working to create the best copy for your site, and you want search engines to notice, you can make it easier by using short descriptions that point exactly to your content. You should learn how to write SEO content, and you can also use the WordPress permalink field at the top of the editing page to revise links into easy-to-understand links. You can also use keywords, but don’t stuff. Some example urls include:
The idea is to make an impact with your permalink that shows search engines just what your post is about. This will rank for a keyword and raise up your site in search engines.
4. Make Images Work For You
Images will help sell your site to anybody. They add interest and stunning visuals depending on what you use. They can also provide search engine optimization as well. When you upload an image to your site, you can also add keywords to images. The title tag for images is what hovers over the image when you place your pointer over the image.
5. Targeted Titles and Meta Descriptions
You’ll inevitably want to share pages and posts on social media like LinkedIn, Google+ and Facebook. These pages will pick up your page title and description to go with the link that you share. When your page does become a result in a search engine, the title and description is extremely important. If you place in keywords, you’ll have optimized your WordPress site for search engines as well. One plugin called WordPress SEO plugin by Yoast on WordPress can make it easy to do this.
6. Use Your Footer Wisely
The footer is a great place to put important information like a blurb about your business, contact information, links to recent posts and event Twitter feeds. You can also make this another content section to give readers something else to look at. It’s important to place your important details here so that people scrolling to the bottom of your site will see it.