Five Ways to Keep Customers from Shopping Cart Abandonment

All online business must optimize their shopping cart experience. It shouldn’t be too difficult for customers to purchase your products and services when they want to. If you want more customers to finish their checkouts, shopping cart design has to be improved. Shopping cart abandonment is a big problem even for major stores who have the resources to build incredible online shopping systems. If you want to create the ultimate checkout experience, stick to these tips and allow customers to get their goods quickly.

All small businesses online must optimize their shopping cart experience. It shouldn’t be too difficult for customers to purchase your products and services when they want to. If you want more customers to finish their checkouts, shopping cart design has to be improved. Shopping cart abandonment is a big problem even for major stores who have the resources to build incredible online shopping systems. If you want to create the ultimate checkout experience, stick to these tips and allow customers to get their goods quickly.

1. Provide Free Shipping or Flat Rates

A study conducted by Forrester showed that 44 percent of customers abandon shopping carts because shipping fees are a big surprise at checkout. Every online shopper loves free shipping. To complete purchases, many stores offer free shipping, and shoppers are encouraged by this no hassle approach to getting their goods. If you want to increase your sales, display free shipping or flat rates for shipping on your site to make shoppers aware of your shipping policy.

2. Take Away Hidden Fees

If you’ve ever tried to buy flowers online, you know that hidden fees can be a real deterrent to making the final purchase. No one likes to think they’re getting a great deal only to see that they have to pay $20 in fees. You can add a calculator to estimate fees if you sell items that must include fees. Otherwise, it’s a good idea to find other ways of distributing this cost.

3. The Always Visible Cart

Carts should be visible at all times as shoppers browse your site. Whether it’s in the corner or the sidebar, a target customer may want to take a look at what they have in their shopping cart before adding more items or they may simply want to check out right then. If they can’t find a shopping cart icon, it’s difficult for them to continue their purchases.

4. Decrease Number of Checkout Pages

You should make the checkout process as simple as possible. That means eliminating registration pages and multiple pages with add-ons that people aren’t likely to buy if it’s not related to their purchases. You can always set up registration at the end of the sale or on the last checkout page. In general, a one or two-page checkout is best.

5. Multiple Payment Options

Lastly, you should make sure that you always include multiple ways for shoppers to pay. This includes all credit cards and PayPal for starters, but you may also want to add a gift card option. You can also pay with a check in some cases, such as at WalMart.com. Your checkout options have to be sophisticated and match the type of target audience who you are attracting. If you want to get the most interest, you’ll have to provide some online payment options as well like PayPal.