How to Write Authoritative Content

The importance of writing high quality content can't be lost on any blogger, online business or marketer these days. Content marketing is rising among trending topics, and if you're one of those people who have the gift of writing content, you probably already have a ton of subjects to write about that you've researched. In some cases, you don't get any client input on what you should write. In those cases, you have to be the SEO and creative genius who comes up with the right content topics to generate traffic and generate leads. These are some tips to creating high quality content that will land you shares and high ranking with Google.

The importance of writing high quality content can’t be lost on any blogger, online business or marketer these days. Content marketing is rising among trending topics, and if you’re one of those people who have the gift of writing content, you probably already have a ton of subjects to write about that you’ve researched. In some cases, you don’t get any client input on what you should write. In those cases, you have to be the SEO and creative genius who comes up with the right content topics to generate traffic and generate leads. These are some tips to creating high quality content that will land you shares and high ranking with Google.

Research Your Subject Thoroughly

Creating content for industries that you’re not familiar with can be difficult, but even with a lack of knowledge, you have the world’s largest database of information at your fingertips. The Internet is a great place to find anything that you want. These are some things to look for in your research.

1. Features, Stakeholders and Benefits
You should always look for things that incorporate your topic rather than talk directly about your topic. If someone is searching, “How to make homemade pizza,” there are probably a ton of articles about this topic. So you have to look at the unique features and the benefits that a reader is looking for when researching this topic. You can think of ways to make healthier pizzas, incorporate culture and different ingredients or just curate three to four different recipes in one to satisfy multiple interests in your readers.

2. Outline Topics Beforehand
You should always create an outline for your content if you’re not sure what you’re writing about. You’ll need to know the following:

  • Who, what, when, where, why and how
  • Headings and subheadings you might want to use
  • Useful resources and examples of related content
  • What’s the tone and premise of your content piece?

These are just a few things to consider when writing about your topic, but you should be clear on what your visitors will learn from your content after they finish reading.

3. Find Authoritative Sources

You might think that Wikipedia is a great place to find information, but it’s actually not considered the most authoritative source. These are a few examples of how to beef up your content with authoritative citations and links.

  • Census Data
  • Medical Research
  • Crime Data
  • Consumer Surveys
  • Interviews with Related Authorities
  • Economic Data

These are just a few resources that you can bring into the content to flesh it out and allow it to stand on its own.

4. Enhance Your Content

In addition to providing well-researched copy, you want to bring in graphics, videos, infographics, statistics and charts as much as possible. People crave original content and love to see different visuals. Some things to consider include:

  • Infographics that you’ve created
  • Charts that show your data
  • Compilation of celebrity or authoritative quotes
  • Crime data or economic data maps

You can actually create Fusion Tables, which allows you to input data into a map and allow it to show your statistics graphically.

5. Add Trending Topics

You also want to research questions and news that relate to your content. You can find press coverage or existing discussions just by doing some research in search engines. You can also look in Yahoo Answers, Quora or Twitter to see what’s trending on your topic of choice.