Don’t Complicate It: Breaking Down Social Media for Small Business

Whether you’ve just started an online business or you’ve built a site before, you probably have heard of the all-important, mega-SEO or search engine optimization strategy. However, there is no one strategy to getting social media right. That doesn’t mean it has to be complicated either. Some businesses go out of their way and even hire entire departments to handle SEO. While that can be necessary for bigger advertising firms, small businesses don’t have to get that complicated to have a great social media strategy.

1. Create Descriptive Profiles
One of the main elements to SEO is to be descriptive as you can be. You should always fill out all the information in your profile with sentences and words that use keywords related to your business but don’t sound too phony. You need to give people a reason to connect with you. Think of ways that people search for your business and include those key phrases in your description.

For example, you can optimize a company Facebook page for people in your community just by providing a local address and zip code. You should also be linking directly to your business site.

It’s especially important to list yourself in categories like for Google. VR Business Marketing design team helps customers get linked and set up in as many local and global directories as you like.

2. Drive Your Social Media Updates with Poignant Content
Perhaps you’ve come out with a new product that you know people will love. You should always combine social media content with SEO. Your Facebook posts, tags, tweets and pins need to have keywords that people search for that relate to your business. If you use your business name in your social media posts, then you’ll help search engines like Google identify your business and keywords as one.

3. Build Strong Links to Share Your Content
One way to link your site and keep your site indexed highly in search engines is through building links with reputable blogs and business partners. You need quality sites that link to your site, which shows Google that your site is an authority on the keywords that you’re using. You can do this by affiliating yourself with quality sites, Facebook profiles, popular Twitter accounts and more. People want to share content that’s authoritative and authentic, so you should always write content that appeals to others and isn’t  a copy of something else that you find useful. You can add social share buttons to your post to make it easier for people to like, comment and link back to your content.

4. Create Local Listings and Spend Time with Google Plus
You don’t need to spend that much time on Google Plus. Just sign up for a Google Business Page and fill in as many of the fields as possible with keywords that describe your business. Google also allows you to customize links in your profile. If you spend just 10 minutes a day sharing content through Google Plus, you’re doing more than most of your competitors in small business and you’re helping Google see that you’re actively participating in their own social media.

Local listings are also important, so make sure that you have a Google + local listing. VR Business Marketing helps you get started with listing your business in local directories and Google. This is especially beneficial for people who will search for your products and services in the local area because they will see you’re listed and actively participating in Google.

While good SEO and high PageRank don’t come overnight, you can get it started on the right foot and continue towards higher progress every day. You should always be considering the experience of your customer as you approach social media and SEO as well. Your business will greatly benefit by providing any and all content through shareable sites and social media outlets.