Five User Complaints to Resolve for Mobile Apps

There are plenty of ways in which apps make our lives easier. They provide alarm clocks, grocery lists, calendars, movies and so many games, we could never possibly get bored while standing in line anywhere. While most apps are pretty convenient and usable, there are some that simply ignite the ire of their users who are not afraid to leave a public complaint on the app store. These are the top five user complaints that won’t make your app any more popular.

1. Another Email Bites the Dust

Most people check their email marketing hundreds of times per work day, and nobody likes to be spammed. Many users don’t like to be notified of every little thing happening with your application. They want to access your application when it’s convenient, and if you send an email or two about important updates, users won’t get upset that you’re sending 10 unnecessary emails a day. If you have settings in your application that allow users to receive emails for different aspects, you’re on the right track, but the default setting should not be set to spam. There are better ways to do mobile advertising.

2. Faulty Push Notifications

When designing push notifications, you really have to consider the user motivation and experience. People don’t want to receive push notifications because they liked a page called “Stuff My Dad Says” and it shared “Top 10 Ways to Make a Sandwich.” It’s quite irrelevant and won’t be well received by users. On the flip side, if users aren’t receiving the important push notifications like the latest photos of sister’s new baby, it’s going to also cause problems. Push notifications should be customizable by the user, who can set their own preferences and choose what they want to be notified about on an hourly or daily basis.

3. No Updates

As mentioned in our other post “What Do Top Apps Have in Common,” it’s extremely egregious for developers to abandon mobile applications and stop making updates. Minor bugs can eventually build up to angry comments left on app stores. While you’ll still have a loyal following, they’d appreciate it more if you took care to make upgrades. It’s especially poor form if you have a paid app that you don’t provide updates for to correct bugs or provide new content.

4. “Rate” or “Like” Requests

While positive ratings allow for more downloads, you don’t want to spam your users with rating and like requests. It’s a good idea to have the option there for ratings and likes, but you don’t want to have frequent pop-ups that slow down the app or stop the user from doing a task.

5. Full Screen Advertisements

Mobile apps are a great way to monetize your brand, but you shouldn’t use full screen advertisements that also stop what users are doing. It’s even worse if there are video advertisements. If you have a premium ad-free version of your mobile application, it may make some users upgrade, but it will more than likely send users back to the app store to find an application that doesn’t have obnoxious advertisements. You can still internet advertising in mobile apps, but you should quietly advertise on the bottom or side. Full screen advertisements or pop-ups drive users crazy. In addition, nothing is more frustrating than an app that places advertising space next to a button. It’s a great trick to get people to click, but if it happens enough times to disrupt the use of the app, users also won’t be happy.

One simple way to avoid mobile user complaints is to think of their motivations and experience while using your application. If you can see where users might get annoyed or tripped up, then think about resolving that issue before users head off to the app store to warn other people. If you know your application needs a makeover and has gotten a lot of user complaints, let Mobile App Innovator assist you in coming up with an all-new, user-friendly design.