10 Must-Have PPC Tools for Any Marketer

Marketers use all kinds of tools to get the job done. PPC is even more successful when marketers use tools that will create the optimal ads for AdWords and Bing Ads. Even though these applications already have their own tools, free tools provide further insight, and since they are free, it’s important to utilize these services. Some of these tools come directly from Google, but others you may not have heard of. From editing to keyword accuracy, this list should improve your marketing campaigns immensely.

Marketers use all kinds of tools to get the job done. PPC is even more successful when marketers use tools that will create the optimal ads for AdWords and Bing Ads. Even though these applications already have their own tools, free tools provide further insight, and since they are free, it’s important to utilize these services. Some of these tools come directly from Google, but others you may not have heard of. From editing to keyword accuracy, this list should improve your ad campaigns immensely.

1. AdWords Editor

AdWords Editor is a free downloadable application from Google that lets you manage AdWords accounts. You can download campaigns, upload changes to AdWords. The editing tools are extremely helpful. They include bulk editing tools to make multiple changes, export and import files to share proposals or make changes to accounts, view statistics for all campaigns, offline work mode and copy or move items between campaigns and different ad groups.

2. Uber Suggest

If you want to get more keyword ideas easily, Ubersuggest is an amazing, free keyword suggestion tool that allows you to write a term in the box. You choose a language and source, which means that you can pick all types of verticals such as video, shopping or news. Uber Suggest takes your base term and then adds a letter or digit the front to create suggestions for you. Once you click “Suggest,” you’ll get a variety of popular keyword phrases for your terms that go down the alphabet. You can add the terms to a list by clicking on them. These appear in the right sidebar, where you can click “Get” to copy and paste a list of these keywords.

3. Keyword Wrapper

The Keyword Wrapper tool is useful for anyone using AdWords and wants to create a list of modified broad, phrase and exact match keyword lists to copy right into AdWords. It saves a lot of time, and there’s also the negative keyword wrapper tool to remove bids that you don’t want.

4. Phrase Builder

You can build all types of keyword phrase variants using this free tool from SEOM. Phrase Builder simple to use and allows you get to all of the keyword phrases that can help build a robust ad campaign.

5. AdWords Scripts

You can automate all things using AdWords Scripts whether you want to calculate Quality Scores by account or creating ads from a spreadsheet. You can manage multiple accounts easily with this tool. Need some help? Search Engine Land’s Frederick Vallaeys goes over some good scripts for AdWords.

6. SplitTester

SplitTester is a great tool for statistical information using clicks and click-through-rate (CTR). You choose two ad variations and see which one wins and at what level of significance. This is useful for planning future campaigns.

7. Soovle

This keyword tool is one of the best and provides keywords that are popular on different sites including YouTube, Google, Wikipedia, Answers.com, Bing and Netflix. You can click on any of the keywords typed in Soovle to see the results.

8. Excellent Analytics Plugin for Excel

If you want to make your reporting life easier, you can pull in Google Analytics statistics right to Excel by using the Excellent Analytics from Outfox. The plugin allows you to build queries, apply filters and store all queries in a spreadsheet.

9. Convertable

You can sign up and use Convertable for free. It’s a lead generation tracking software that provides analytics for all of your leads. It provides contact forms, real-time marketing analytics, a lead management dashboard and it’s simple to use.

10. Bing Ads Editor

Bing Ads is really becoming one of the quintessential tools for marketers, and Bing Ads Editor goes along with that. You just simply download the editor and then create and manage Bing Online ads campaigns.