If you have a business online, the best thing that you can do is create an AdWords account. Not only will it give you access to a few different tools, but it’s also important for any online marketing efforts with the most popular form of advertising being pay-per-click advertising or PPC. Using AdWords lets you advertise directly on Google, and if you create campaigns for AdWords, you can get traffic every day to your products.
Understand What Google AdWords Can Do
AdWords is actually Google’s bread adn butter. It’s an advertising platform that allows the search engine to generate massive amounts of revenue. Advertisers bid on keywords that want to sponsor on ad for and appear in those search engine results pages (SERPs). When you start using Google AdWords, you’ll see that Google ultimately decides what ads are displayed and where they are located on the page. Most of this is determined by Quality Score.
1. Develop a High Quality Score
Quality score is based on a few different things that Google rates for determining where to place your ad. These include:
- Relevance of ad copy
- Relevance of ad to landing page
- Ad’s click through rate (CTR)
- Historical account performance
- Some other relevant factors not disclosed
However, you can guess what the most important part of this is. Your ad must be relevant to the landing page and to the keywords that you want to bid for. High quality scores will place you in better positions on SERPs.
2. Generate a List of Keywords
There are some free keyword generators out there, but you should probably just stick to Google’s AdWords keyword tool as it will give you everything you need to pick the right keywords. You can type in a word, select a category and get a list of relevant keywords with traffic estimations to the side. There may be keywords that are over 50,000 in traffic each month. Generally speaking, you want to get specific keywords that have a good amount of traffic and avoid trying to rank for keywords that are too high. These are likely too expensive to bid on.
3. Write an Ad People Want to Click
You’ll create your ad text next after generating your keywords. Your ads should have a clear and interesting message to target your audience. In addition, the ad must be relevant to the keywords list and landing page. The best AdWords campaigns will focus on keywords that directly relate to their audience and have bold call-to-actions with phone numbers and a deal to offer those viewing ads. People often look for discounts, coupons and phone numbers when browsing ads in Google and Bing.
4. Advertise on Bing Too
Bing is becoming a very popular advertising arena. Their advertising tool is just like AdWords and also allows you to reach more mobile users as well. You should consider Bing in your online advertising campaign to make sure that you reach all audiences and continuously promote to different search engines. Having ads in Yahoo should also be apart of your digital marketing strategy.