Five Tips for Marketing Mobile Apps

It isn’t enough to just create a mobile application. You have to be passionate about your mobile app and market it as though you were selling it to yourself. The best way to market your app is through one of the many stores. The two most popular are through Apple and Google Play, but Microsoft’s Windows app store is also growing in popularity. There are currently nearly 2,000,000 apps on the market, and the number continues to grow. These tips can help you market your app successfully no matter what niche.

It isn’t enough to just create a mobile application. You have to be passionate about your mobile app and market it as though you were selling it to yourself. The best way to market your app is through one of the many stores. The two most popular are through Apple and Google Play, but Microsoft’s Windows app store is also growing in popularity. There are currently nearly 2,000,000 apps on the market, and the number continues to grow. These tips can help you market your app successfully no matter what niche.

1. Be Original

Whenever you start to market your app, you need to have a sense of the brand and originality that your app will be known for. It should have its own voice and image that will propel it into the public eye. As you start your campaign, market your product in a unique way. You should always put yourself in the customer’s shoes and try different ways to work on the same marketing goals. If you have a very saturated market, then do the opposite of what your competitors are doing and find another strategy.

2. Develop a Strategy

Along with that idea, you have to develop a marketing strategy that will best promote your mobile app. It should incorporate your marketing goals, brand idea, engagement with customers, social media and web design aspects. You should know what kind of advertisements you want to run and if you plan on creating any marketing materials. How-to videos are great companions to marketing strategies for mobile apps.

3. Write a Good Sales Pitch

Your sales pitch will be a short way to describe and sell your app all in one. It should be appealing to your target audience and have just the right dose of sales mixed with genuine passion. You have to be able to talk to your customers, so make sure that you have someone create this sales pitch who knows your product and customers.

4. Design the Perfect Website

Every mobile app needs a website to go along with it. The website is what will guide the user to download the app and start using it. You can make it all about downloading the app, provide different links to every version that you have, frequently asked questions, how-to videos and of course, a review page. Every good mobile app needs testimonials and reviews as well as an “About Developer” page. You can look at some of the most popular mobile applications to see what might be best to create your own site.

5. Connect to Social Media

Your site and app must integrate with social media. People want to share what they do on their phones through Twitter and Facebook. They have all kinds of apps that do this already, and if you are designing any type of game or shopping app, they may really want to link scores or their favorite products directly to social networks. You should make this easy to do from their phones.

Mobile app marketing is growing, and as more users and businesses meet on mobile phones, it will be interesting to see how advertising changes towards mobile users.