As social media continues to grow every day and offer more dynamic options for businesses, the design of business profiles on social networks is also becoming more complex. Since most people are visual learners, it’s important to incorporate stunning images and videos on social media as well. To maximize your social media design, you can use these tips to create vivid social media images that will meet your audience’s expectations and attain your goals.
Print VS. Social Media Design
You don’t want a lot of copy or really heavy PDFs for social media. You have to design your materials for quick loading and instant visuals. If you have a printed piece that you want to translate for social media, just pick out the best parts to share and only use images optimized for the web.The exception to this rule is if you think a full PDF matters to your public such as a letter of thanks.
Stick to Basic Copy
Along the same lines, if you want to create dynamic social media content, you have to stick to visuals. Copy just creates confusion and unfortunately, people don’t like to read a lot of copy. Links can be added to flesh out information rather than explain things in great detail on social media.
Use Social Media Templates
There are a variety of social media templates out there that can help you create versatile Twitter, Google+ and Facebook profiles with different color schemes, images and landing pages. There are also cheat sheets out there to help you learn all of the codes to change the layout of your social media profile so it looks more unique.
Pick High Resolution Imagery
When you decide to post images on your social media, they should have a purpose and exhibit high quality. Images should also be optimized for the web and possess bright colors, people or interesting subjects that pertain to what you’re talking about. It’s very important that you always brand your products but also make sure that images reflect a crystal clear view of what you’re trying to say. Images are also important for alternative social media networks like Instagram and Pinterest.
Select Easy Graphic Design Tools
While Adobe Creative Suite is an amazing graphic design application, it can be difficult to navigate for beginners. When you want to create some interesting images for your social media, you can always use GIMP or other simple photo editing and graphic tools to make sure that you have unique visuals.