The Importance of Keyword Research

Keyword research may seem like it’s the easiest part of SEO, but it can actually take a couple of hours to create a list of high quality, ad-worthy keywords that are unique and ready to take charge of your customer’s attention. Learning about keyword research can help anyone who has made mistakes in the past with optimized content or just wants to make sure that their SEO strategies are hitting the right marks. These are a few examples of keywords that don’t work, how to conduct better research and some different ideas about keyword themes.

The Biggest Mistakes for SEO Keywords
Businesses often think it’s a matter of stating one or two keywords over and over in their content to get the point across and to sell, sell, sell, but that doesn’t work. Keywords have to be researched and partnered with words that will actually be used by your user. Here’s some mistakes that those new to SEO can make.

  1. Broad keywords with no identity
  2. Expensive, too competitive keywords
  3. Keywords with no traffic
  4. No conversion keywords
  5. Ranking up one keyword at a time

It’s much easier and cost effective to try and rank for hundreds of keywords at once. Instead, keyword research has to focus around a keyword theme. This is essential to conducting the best research.

Brainstorm Keyword Themes
You can solve a lot of issues with marketing when you use keyword themes. There’s no Holy Grail of keywords, so it’s important to rank for as many keywords that are relevant to your site as possible.

You can use multiple themed keywords typically in the hundreds. You want to use specific keywords that will target the types of customers who will be attracted to your branding strategy. You have to be specific to the keyword theme that you choose.

In addition, you want to have some competition or little competition with your keyword. This means that the keyword will convert, but you probably don’t have a lot of competition out there.

How to Qualify and Specify
When you partner up a keyword you want with a qualifying keyword, you get more specific. These take on some different meanings.

  • Time qualifiers: May 2014 music events
  • Price/Quality Options: Low price auto parts, cheap auto parts, popular auto parts
  • Intent of Your User: find, shop, buy
  • Location: Orlando FL tickets, Orlando concerts, Orlando attractions

These are just some of the typical and most popular qualifying words that you see with keywords. You can test keywords just by using Google’s AutoFill feature in search. If you want more advanced keyword tools, contact VR Business Marketing easily online to get some suggestions.

How to Find Diamonds in the Hay
At this point, you may have 25 to 100 keywords to get your first Google AdWords campaign going. AdWords is also an amazing tool and allows you to create interesting ads for your business. Internet marketing agencies put incredible effort to pricing and budgeting for the most successful keyword campaigns in AdWords, so you may have to spend a little bit more time looking for the keywords that will work best but aren’t priced too high.

All in all, the best keywords come from thinking about the user experience. If you are thinking about what the user wants and what the user wants to read, you’ll likely be able to come up with some incredible keywords that aren’t over-linked.