Like the weather, there’s one thing you can count on with SEO. It’s always changing. While there are no set definitions on what most optimizes a site, a combination of factors greatly increases the rankability of your pages. For any type of business, keeping up with SEO is nearly a full-time gig if you want to be successful. These factors below include some of the steps that are taken at VR Business Marketing to ensure that client pages have the best sites to rank in the top search engines.
Optimize Using Best SEO Practices
It’s hard to know what day Google decides to post updates and change the rules for SEO marketers, but you can read the Google Search Engine Optimization Starter Guide for a look into the thinking behind the big search engine. Some keys to optimizing your pages include:
- Exciting, relevant page titles
- Descriptive tags
- Organized site structure
- Relevant and simple URL structure (Ex: http://griphonmarketing.com/about, not http://yoursite.com/!123123html=aboutpage1012323?)
- Easy-to-use site navigation
- High quality, rich articles and blog content
- Offer educational content and services
- Relevant, targeted anchor text
- Correct use of heading tags
- Semantic search and crawler optimization
- Correct use of robots.txt
- Using rel=”nofollow” for correct links
- Responsive mobile SEO
- Sharing sites on social media
- Promoting website using white hat SEO
- Using analytics and webmaster tools
The guide is a bit old, so some of the information needs to be updated, but you can still find free SEO tools online even though Google has largely discontinued these tools as free resources for marketers.
Follow Social Signals
It seems like everyone has been on Facebook on one point or another, and even more people are using Twitter, YouTube, Vimeo, Pinterest, Reddit and other social sites. It’s difficult to manage all of the different social networks. There’s one for any kind of personality. However, as a business, these social networks should offer an incredible source of research information and marketing potential.
In a study, 76% of consumers recommended companies they trusted to an acquaintance or friend according to Edelman Digital. In addition, 62% of online shoppers read comments relating to products on Facebook and 75% of these shoppers also click the link to go to the product site. That’s an important thing to remember when considering conversions from social media. It’s definitely the best way to get traffic and product sales if you build up a strong presence.
It’s not important to be on every social media site as it is to be on a few sites and consistently post new content. You obviously want to be on a social site where your crowd hangs out and will like your content more.
Build Responsive Sites
Today’s web browsers do not want to spend time looking for a way to load a website that clearly won’t load. Instead, they’ll head off to a new frontier and leave your site in the dust. It’s harsh, but the reality is that every site has to ensure that they are responsive to all browsers and devices. If your site can’t be viewed on a mobile phone, how will 7.3 billion people with mobile phones be able to view your content?
Create Local SEO
Local SEO marketing campaigns focus on bringing in the person down the street to your small business when they may have chosen to go elsewhere, but since you have a site with a local SEO strategy, they were able to find your business quickly and map your location. By partnering up high value keywords with locations in your market and creating marketing strategies that target local directories, you’re in a better position to bring people into your store today.
Include Map Listings with Correct Landing Pages
Another aspect that improves ranking is placing a link to the right landing page on a map location. People want to be able to conduct all the research possible online before taking the next step. You should always be thinking of the user experience and how to improve your site’s profile on Google Places and Google+ as well as Facebook.
Semantic Markup for More Rankability
In 2014, more sites will start planning for semantic markup. Google is merciless, or relentless, when it comes to being the answer engine. By organizing all of the world’s information, they also want to know every parameter possible to improve their SERPs when it comes to your landing pages. The meaning behind your content can be displayed using semantic markup, which is important as Google moves towards entity search and understanding user intent. Semantic markup also means rich listings with little images, ratings, reviews, snippets and author profiles.