Everyone thinks they can create a video, but not everyone is talented enough to create an incredible video that will resonate with all types of visitors and customers. While anyone can create a video, it’s something else to publish a video that people will watch time and time again. Content is easier to develop when you have a strategy that involves video and visually stunning images. To create interesting videos, there are a few things that you can do to help your idea come full circle.
- Review videos that are similar to what you want
- Ask yourself what you like about these videos
- Imagine different themes to tell a brand story
- Sketch an outline of three important points for your video
- Write out a fantastic script that is not redundant or cheesy
Now that you have some ideas about your video content. These are some strategic tips to focus on when creating your own to publish on YouTube and other video sharing sites.
Create Diverse Content
The top channels in YouTube marketer circles have about 200 videos. They have a number of different video lengths that range from short 10 second videos to 20-minute long videos. If you look at top channels like Nintendo on YouTube, you’ll see that they have a variety of different videos that go over all kinds of subjects and use different faces while also providing colorful thumbnails to attract viewers.
Combine YouTube Channel with Site Content
It’s essential to combine your video and site content strategies. Your YouTube channel should integrate with your website. Branding with YouTube is more effective when you have content on your site to go along with it. Google also values seeing YouTube content on your site. By embedding your YouTube videos into timely posts and creating new content every week for YouTube, you’ll gain more viewers and visitors.
Engage with Your YouTube Community
Strategy should also consider community engagement. How will you reach out to followers on YouTube or respond in comments? By embedding, sharing and commenting on video content, you’ll be able to gain more visibility. You can also do video responses and feedback just to show how much you pay attention to your fans and commentators.
Advertise with YouTube
Paid media is an effective content strategy for any business. YouTube provides TrueView ads that are a little different from Google AdWords. In fact, it’s better. YouTube actually delivers click-through-rates that are 10 times that of AdWords.
If you haven’t started producing videos or don’t have a YouTube yet, it’s about time you hopped and experienced the benefits of this bandwagon for your content strategy.