Tutorial on Writing SEO Content for Boring Topics

You may think it's a boring topic, but in all reality, there are no boring topics. It's all about perspective and finding just the right angle that makes your audience think, "Hm, that's interesting." For example, say you want to write about hopscotch. It's a pretty standard child's game, right? Did you know that hopscotch actually dates back to Roman child games? It wasn't until the 17th century that it was found in English references as "Scotch Hopper." There are actually hundreds of variations on hopscotch, too. In Puerto Rico, it's called "Le Peregrina" or "Pilgrim Girl," and each square represents 9 rings that a pilgrim traveler has to pass to reach Heaven. Not so boring after all, right? It's the same trick to writing extremely creative content about something you thought wasn't so cool. These tips can make it even easier.

1. Ask the Right Questions About Your Topic

So you think you have a boring topic? If you can answer some of these questions about your topic, you'll probably realize a different angle to go with and make it more invigorating for building your audience.
  • Who invented it and what was that person's inspiration?
  • What makes people like your topic? How do other people around the world interact with your topic?
  • When is your topic most popular and what does that say about society?
  • Where is your topic made or where is it most popular? Why not somewhere else?
  • Are they any types of novelties associated with your topic? What makes it unique?
  • What's the single best thing about your topic and why does your target audience care?
These are all pretty much standard questions following the who, what, when, where, why and how format, but you get the idea.

2. Answer the Questions Your Audience is Asking

You can use any search engine or something like Quora to look for trending topics and questions about your subject. What do people most want to know in relationship to your subject? They may ask questions on how to make it or how to wear it. They may want to know how to recycle it or find out statistics on how many people use it. Whatever the question, you should make sure that you answer a few of their questions in your post. There's also Yahoo! Answers to scour to find some interesting questions pertaining to your topic.

3. Find That "Interesting" Point of View

Now break down your topic. What's it most about? For example, hopscotch is a child's game that stems from ancient Rome. A great headline and guide for an article might be "10 Games We Still Play from Ancient Times" or "The Hidden Rules of Child Games Around the World." There's always a different perspective to look for. If you need some inspiration for a headline, just check out places like Cracked.com or Buzzfeed.

4. Choose Topics Already Popular But With New Ideas

Undoubtedly child games to play with your family is a popular topic around the Internet, but if you wrote an article about "How to Invent Games Like the Ancient Romans for Your Kids," you're doing something different, and it's kind of education as well. The key here is to use a popular topic like child's games but in a whole new way. You also want to plug your content into social media and make sure that it travels with the right keywords and hashtags. In this game, #childgames, #boardgames, #familygames or #games might be in the article as well.

5. Brainstorm For at Least 15 Minutes

You should write down as many thoughts as possible when trying to come up with a topic and tagline for your story. You can write down questions, ideas, facts, thoughts or just images that come to your head. It will all fit together once you start to apply your research and look at questions from your audience around the web.