It’s been about seven years since mobile search was introduced. People used to have crummy choices when it came to finding companies online. For example, the .mobi era brought a slew of websites that were terrible to browse on mobile phones, but it was something to get users interested who were starting to look for products and services while on the go. Now, it’s a whole different ball game. Google expects all businesses to have a responsive website that is mobile-friendly, and with the latest statistics showing that mobile will drive 50 percent of all Google paid search clicks by the end of 2015, why wouldn’t you want to get in on mobile SEO? Here’s some tips to make your mobile SEM campaigns work better for your business.
1. Build a Better Site
If you want to get a better response from the growing mobile consumers, you have to build a site that is optimized for any resolution and screen width. Mobile-friendly and mobile-optimized sites are going to help you reach more customers. Responsive site design is the first step to doing so. If you can’t browse your site on mobile devices, it’s time to upgrade your site and get more visitors looking at your content and products when they are on the go. This will drastically help you to reach more people.
2. Use Mobile Features to the Fullest
There are a ton of mobile features to take advantage of when you start building a better site for mobile. For one, your site should have click-to-call options, which means that the phone numbers on your site and contact page have links attache to them that allow phones to open a phone call just by tapping on the number. You can also include:
- Mobile coupons
- Store locator
- Barcode scanner
These are a variety of ways that will make your site more robust for mobile users.
3. Find What Users Search for On Mobile
Desktop users search for different things than when they are on their phones. Many times, mobile users are asking long questions using voice search capabilities. They may ask for “apps,” “mobile games,” “mobile coupons,” “ringtones” and so forth. Keeping in touch with your mobile audience will allow you to pinpoint what they are searching for and allow your site to include those search terms and keywords that reach out to those users.
4. Local SEO Drives Mobile Results
Mobile SEO is also all about local results. You should have local SEO keywords, store locator, Google maps and content that’s about where your store is located including community events. It’s important to incorporate this content especially if you depend on foot traffic to your physical location. You can also look up important events in your local area and write content that will relate to that event in order to bring more people to your site.
5. Integrate More Social Network Activity
You have to make it easier for people to recommend your site, products, brand, services and store using social media integration. If you can include some type of mobile responsive social icons with all of your pages or even integrate Facebook comments on your blog, you’re allowing mobile consumers to interact with your content and even get in touch with you while sharing your site as much as possible.