Why Bing and Not Google for Sony’s “RoboCop” Remake

On any day of the week, people daydream about the future. Will I invent the next smart car? Will I win the Nobel Peace Prize? Will pigs ever flap a set of wings? Bing has been doing a lot more than daydreaming about the future of search. While it’s unclear why Sony didn’t pick Google, a recent post on the Bing blog explained that Microsoft is a big fan of RoboCop. As reports circulate of Google glass being implemented by New York City Police Department, maybe it’s because the technology exists today in some form already because Bing’s rival Google. In the latest blockbuster film RoboCop, the not-too-distant future of is revealed in 3-D, and it’s sponsored by Bing. In addition to highly advanced weaponry and inflexible justice, he uses the Microsoft search engine Bing to seek out information in the world circa 2028. So what does Bing see for the future of search?

Sony pictures contacted Bing to create a visual of a search engine in the future. Bing decided to build off of a current version of the search engine being used for its gaming console Xbox One and Windows Phone as well as Windows 8 devices. The future search engine uses voice recognition and natural speech to quickly search for precision accurate answers. The results also loaded instantly.

Bing’s design team wanted to show how the future will focus on more relevant results displayed in a 3D type of way with a triple panel layout. The results detailed the most relevant information at the top. On the sides, you see pictures, facts, highlights and spotlights. The future is wide open for search engines, however, and there’s no telling how many changes will be made before search engines get to the marketing technology displayed in RoboCop.

One cool aspect of the search shows that links will be moving and scrolling with search results updating in real time in the foreground. It’s interesting to see thoughts on how to deal with the ever-increasing amount of information found online marketing. With millions of search engine results, it’s hard to imagine that only the top five on the first landing page could be the most relevant to what a user is looking for.