WordPress started as a free blogging tool, but the site has turned into one of the easiest to use content management systems and website builders for e-commerce. It’s based in PHP and MySQL while also offering a variety of web hosting services. All of this combined makes it a powerful choice for businesses that want to get started online as quickly as possible without sacrificing any quality. WordPress has done some incredible things in the past two years, but one of the best features is that it’s easy to modify and enhance. If you’re not happy with the way that your site looks, it may be time to update your business page and get a great user experience for your online business. The possibilities of WordPress are endless as many reviews have pointed out. These are just a few reasons why WordPress has become one of the strongest platforms for e-commerce development.
Themes and Plugins
Thousands of themes exist for WordPress, and there are hundreds for the most modern business site or the most simple. There are free themes, and there are premium themes, which can range over $200 in some cases. The truth is that you can modify the free themes in various ways to get exactly what you’re looking for without paying a dime. This is an open source approach to design that allows you to modify the CSS and HTML features anyway that you like. Themes also are updated to have the latest design features such as parallax scrolling, animated icons, responsive web design and typography for the web.
Plugins are just as important as themes, and there are thousands as well. You can find an ecommerce WordPress plugin for anything that you want to do with your site, especially for e-commerce. Most of the plugins are free, but some do have a fee or ask for a donation. These plugins add a variety of functions to WordPress to make it even more versatile for business sites.
Integration of CMS and Shopping Cart
Some store builders can’t seem to blend CMS (content management system) and secure shopping carts in a way that is attractive and easy-to-use for customers. WordPress has achieved this with a myriad of options for their business customers. You don’t have to create one site for marketing or blogs and another for the online store. When you fully integrate a shopping cart with the WordPress CMS, you are able to write SEO content, blog about products and link to promotions easily while updating other site content through the WordPress dashboard.
When users go to most home pages for businesses, they see a promotion, navigation, images and links to the newest products with a shopping cart in the top corner. You can use WordPress CMS to blog about your new products and push promotions to the front of your home page easily.
It’s also easy to control content and access with one login or create multiple for different aspects of business such as blog, promotion, contact or information. You can also incorporate analytics tools through plugins to track what your users look at and purchase.
Better User Experience for Customers
Most sites are in desperate need of an upgrade for the new Internet user who browses from desktop computers to tablets and smartphones. Sites with WordPress have dynamic designs that also blend SEO strategy and marketing without being too obvious. A site’s informational home page and store can be designed from the same location yet look completely different.
With the shopping system built into your site, businesses can ensure that customers experience a seamless design from browsing the home page to the check out screen.
If you’re a developer, you also don’t have to mess around with two different systems. Many developers have to fake integration by matching separate stylesheets or waste time by updating separate sites. Integration with WordPress means that you can do it all from one interface. It’s easier to maintain and also makes it simple to post new products.
Another part of WordPress is the mobile design element for e-commerce. Since more users are adept to browsing with tablets and smartphones, it’s impossible for businesses to not have a mobile site. You don’t have to have two different sites to achieve the same goals with WordPress. Most of the new themes are responsive to mobile browsers and offer all kinds of options to make their browsing experience even more stable.